Craig Kennedy

Craig Kennedy

Managing Director

Craig simply likes to get things done. He loves watching most sports, keeping active and drinking red wine.

Ethos Alignment: The Strategy of Values-Led Organisations

What impact does mission, culture and ethos have on an organisation? I’ve asked myself this question many times since joining Web Applications as Finance Director in 2011, and I would encourage all business leaders to do the same. On reflection, perhaps I arrived with preconceptions about what was needed to manage and grow a successful…

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