Earth Hour 2014

Jack Simpson

Head of Marketing and Communications

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Today marks one of the biggest environmental events on the planet – Earth Hour. Starting as a simple event in Sydney seven years ago, it has grown hugely since and become a globally recognised symbol of international efforts to reduce energy consumption, thus tackling a wide variety of environmental issues.


Image “Earth Hour Logo” by Global Panorama is licensed under CC BY 2.0 

Here in the Web Apps offices we are committed to our environmental policy. We practise paper recycling throughout the building, and the lights in many of the rooms are activated by motion sensors and automatically deactivated after a period of inactivity, helping keep our carbon footprint to a minimum.

Policies like ours are really important for businesses, as being environmentally aware factors into corporate social responsibility, something we believe in fully here at Web Apps. Not only that, but many of these ideas make economic sense as well – minimising energy expenditure reduces electricity bills and can improve the lifespan of electronic devices, leading to lower maintenance costs as well as a happier and brighter Earth.

From all the Webbies, we wish you a very happy Earth Hour. If you’re joining in with the switch-off, remember that the event is symbolic, not practical – make sure to keep your non-essential lights and electronic devices switched off when not using them all year round, not just today. Also, why not have a look through the huge variety of material out there to learn more about your ecological and environmental footprint, and make the decision to minimise them? That’s what Earth Hour’s really all about.