Nexus 7 - Battle of the Tablets

Jack Simpson

Head of Marketing and Communications

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Google’s new iPad rival, the Nexus 7, arrived this week in the US and according to reports it’s already sold out at some retailers.


Image “Nexus 7 Tablet” by Paul Stein is licensed for use by CC BY 2.0

The 7-inch tablet is gradually making its way into shops as Google starts shipping the first pre-orders this week. There are reports of some shipping delays but people who placed their order quickly should receive their brand new Nexus 7 by August.

The Nexus 7 is the first Android tablet to come with Jelly Bean, the latest version of Google’s mobile operating system. Priced from £160, it’s significantly lower than Apple’s iPad – less than half the price in fact.

We British buyers have yet to be told when we’ll be able to get our hands on the device. If retailer’s expectations for supplies later this week turn out to be true it could be very soon. I’m hoping so, because after researching for this blog I’m wondering whether to buy one!

It has an Nvidia Tegra 3 quad-core processor, a 1.2-megapixel camera, and is available with 8GB or 16GB of storage. This is all perfect for watching films, playing games and reading e-books on. However, with the Nexus 7, you have to rely on a WiFi connection unlike the iPad which offers 4G.

So far reviews of the Nexus 7 have been quite positive, many being impressed by the features and quality given the relatively low price tag.

It’s been compared to the Kindle Fire due to its size and looks set to extinguish Amazon’s tablet flames. The Nexus 7 is lighter, sleeker, has a longer battery life and uses an advanced version of Android.

So what will Amazon do in response? And will we have a smaller, cheaper iPad from Apple later this year? Only time will tell, but the battle of the tablets rages on. Who will you choose??