Mobile World Congress 2012

Jack Simpson

Head of Marketing and Communications

Clapton is god

This week sees the Mobile World Congress take place in Barcelona.

Over 1000 companies have descended on the Spanish city in order to exhibit at the biggest mobile industry event of the year. More than 60,000 delegates will attend the event, who can potentially offer deals that are worth millions.

The importance of this event has been highlighted by the estimate that this year, mobiles will outnumber humans. By 2016 it is predicted that there will be 10 billion mobiles worldwide. Mobiles impact our everyday lives; they connect us to each other and bring together content in the form of books, television and news feeds. As the industry continues to flourish, the MWC 2012 holds significance as a platform for companies to launch new products and present their visions for the future of mobile technology.

This year all eyes are on Nokia, as for the last two years they have not announced any new devices at the show. Despite this they still managed to cause a stir at MWC 2011 when they revealed a Windows Phone partnership. Yesterday Nokia announced five new devices, seemingly making a statement as it strives to become the market leader once again. The Nokia 808 Pureview was launched, showcasing a 41 megapixel camera which produces stunning pictures. However it has been developed on Nokia’s own operating system (Symbian) that they’re moving away from in favour of the newer Windows system. So will people want to spend a lot of money on a platform Nokia will soon no longer use?

Other announcements included the Galaxy Beam from Samsung; a new phone with a built in projector, HTC unveiled their new One series of smartphones, and Panasonic revealed the Eluga Power- a bigger, better Eluga flagship handset.

It will be interesting to see other trends develop as the event progresses throughout the week. Hot topics include the integration between handsets, televisions and tablets; looking at how brands hook customers in and deliver across the different devices. Apps will also feature highly, as today it is such a booming business; there’s now an app for virtually everything!

MWC 2012 looks set to be an exciting week across the whole board of mobile, not just one specific part of it. Filled with new product launches and innovations, Web Applications is looking forward to keeping an eye on all the developments.