Babel Towers Above the Competition

Jack Simpson

Head of Marketing and Communications

Clapton is god

I sat down with Steve Morgan last week to talk about Babel. Ten days and three very long talks later, I am definitely closer to understanding how it works. Steve described Babel as an Octopus that had tentacles connecting everything, from trains to planes to hotels to theatres. That is by far the best analogy for what Babel does (and believe me, I tried to come up with alternatives).